Motivating people to practice intentional acts of kindness

Thoughts Generate Chemicals

An Olympic Athlete Trainer says this:

There are four negative feelings or thoughts that produce toxic chemicals in the brain. They are Hate, Greed, Fear, and Jealousy. To get his athletes to do better, they must change these to Love, Generosity, Courage, and Praise.

He claims that service to others is one of the best ways to move into the healthy context. Doing this has proven, he says, to be effective in producing the winning edge.

Interesting discovery! Thoughts produce chemicals, and positive thoughts produce positive chemicals.

Of course there is a time for sorrow and vexation, but they must not dominate or they will infect.


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At my age ’Getting lucky’ means walking into a room and remembering what I came in there for.

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Dr. James Kok

Dr. James Kok is the founder of the Care and Kindness Campaign